Hayneedle Identity

Bringing customers joy and creating an experience that continually redefines the boundaries of modern retail. Every day, Hayneedle unlocks a world of choice by helping people discover everything they can imagine for their home, inspire them to create spaces uniquely their own, and bring hem value and service they’ll love every step of the way.

We’re on a mission to fill homes with joy – one perfect find at a time.

Inspired, vibrant, accessible

Hayneedle print marketing came with a 2 part strategy. The first was being featured with Elle Decor, HGTV, Martha Stewart Living, and Southern Living magazines. The brand recognition in association with these big name editorials was invaluable to reaching new customers. The second piece was mailers sent to various market segments of one million+ new and returning customers.

A digital holiday experience to fulfill your vision of home

Holiday Shop

The Hayneedle Holiday Shop experience was designed to help filter holiday traffic in the ecommerce site. We used a curated set of in-house photography, 600k+ print mailers, and a variety of digital promotions alongside our holiday portal give users the best shopping experience. This was a huge success giving the holdiay portal a permanent spot on Hayneedle.com.