Iconography should be highly recognizable in relation to a brand or because it’s easy to understand. Almost an identity without using words. Icons take design down to it’s most basic form of shape and color to delight and inform. In doing so, I try and create a sense of personality and movement to enhance those simple forms.


The infographics for Hayneedle Home Décor were made to accompany buying guides for online shoppers. Being an ecommerce store, these buying guides gave information needed for shoppers to choose the best furniture for their needs. With vibrant colors and fun copy these infographics were shown to ease the anxiety of buying furniture and home décor without seeing the physical product first.